Bad Magic Design seeks to capture the warm, tactile qualities of analog sound production, while drawing inspiration from the clean, precise aesthetic of classic 1960s Swiss minimalism.
Inspirational Forms:Audio / Video Waves Reel to Reels Tape Boxes Mid Century Corporate Recording Experimentation Eyes & Ears Sensory Experience Manufacturing ManualsTape Notes 60’s Airlines Retro Futurism
Initial Logo ExplorationsJan 24, 2025
Concept Deep Dive
Tape Path
After getting some feedback on favorites from the inital passes, one mark stood out due to ability to capture “abstract, strange and unfamiliar”. (See Mark 08 on page 2 above)
After diving back in to the small sketch that inspired that “W” with hidden “V’s Mark, I believe the reason it seemed so distant, yet intruiging, is it’s un-intentional, yet undeinable relation to a common analog fundamental, the path of magnetic tape around the spools, dancer arms, and reels of a tape machine.
This led to me dive further into this concept to see if we can take the mark all the way into a more representative, literal translation of a reel to reel tape path, but maintain both the “Double V” and “W” connotations.
Inspiration & Form Development:
Concept Development, Attempting to capture various formations and configurations of the path in the imaginary space: